Serena Ho


FRACTAL

POSTER
2022

The word ‘fractal’ highlights a key facet of my design process. This poster was created using a program written in Processing, which tiles together modular units that can be combined to form generative patterns. The making of this poster followed a process that I use often in my practice: the creation of constituent pieces which are collaged together with both programming and by hand to form the final composition. I describe this way of working as fractal because it relies on simple units that form a more complex composition through systematic recursion, repetition, and transformation.