MACBOOK PRO
IDENTITY DESIGN & ART DIRECTIONCreative Direction: Rob Sherwood
Art Direction: Lucien Ng, Nick Stover
Design: Serena Ho, Bella Huang, Han Sol Jang, Pamela Villalobos
I worked on design and art direction for the 2022 MacBook Pro campaign, including hardware art direction, type treatment, device wallpapers, and retail panels. The art direction conveys a monumental, heroic feeling to highlight MacBook Pro’s power and capability.
↑ Device wallpapers and wallpaper animation. Wallpapers were inspired by the floor plan of the MacBook Pro’s M2 chip.
