Serena Ho



Collaborator Zach Scheinfeld and I were commissioned to co-develop the brand identity and website for the 2023 RISD Grad Show, an annual exhibition for graduating Masters students. Our goal was to highlight individual students while still representing the graduating class as a cohesive whole. We literally interpreted the idea of students being three-dimensional, multifaceted individuals by representing each student as a cube. On the website, each face of the cube encodes responses to a survey we sent out to the student body, and users can explore the various sides of the cubes through dynamic interaction. We drew on the geometric shapes used on the website to create vibrant visuals and custom glyphs for the rest of the identity system.