IPAD AIR (2024)
IDENTITY DESIGN & ART DIRECTIONCreative Direction: Rob Sherwood
Art Direction: Lucien Ng, Nick Stover
Design: Serena Ho, Bella Huang, Han Sol Jang, Pamela Villalobos
For the 2024 iPad Air campaign, I worked with my team to create a brand concept that would highlight the new iPad’s light form factor and the availability of a larger 13″ screen. The resulting art direction brought to life a universe where iPads weightlessly float through the sky.
↑ A small sample of the many hardware studies we completed in the process of finding the hero angles that would be featured across the campaign.
